Programme: Bachelor of Communication (Honours) in Advertising

This course explores the principles of art direction in advertising, focusing on visual storytelling, branding, and conceptual development. Students will refine their ability to craft compelling and strategically driven visuals through hands-on projects that emphasise creativity, composition, and design aesthetics. As advertising evolves to align with contemporary societal values, the coursework integrates sustainability awareness, encouraging students to consider ethical and responsible design practices. Through industry collaborations, students will gain real-world insights, working on projects that merge artistic vision with sustainable messaging. Case studies and practical assignments will equip students with the skills to create visually impactful and socially responsible advertising campaigns.

Programme: Bachelor of Communication (Honours) in Advertising

This course examines the evolving role of advertising in society, analysing its influence on consumer behaviour, cultural norms, and ethical considerations. As the industry adapts to changing expectations, students will explore key topics such as media influence, regulatory frameworks, and responsible advertising practices. The coursework and topics also introduces contemporary issues, including transparency and ethical boundaries in brand communications, with a minor focus on sustainability. Through case studies of global and local brands, students will gain practical insights into meaningful and socially aware advertising issues and campaigns that align with industry demands.

Programme: Bachelor of Communication (Honours) in Advertising

This course provides students the opportunity to experience collective approach to create awareness on societal issue, responsibility and sustainability. It allows students to develop ethical campaign design that influences and create an impact towards societal and cultural change.